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Fit for Marketing: On Respondents' Performance as Consumers in Focus Groups

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hal-02968089 , version 1 (15-10-2020)

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  • HAL Id : hal-02968089 , version 1

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Gérald Gaglio, Catherine Grandclément. Fit for Marketing: On Respondents' Performance as Consumers in Focus Groups. European Association for Consumer Research Conference, Jun 2010, Londres, United Kingdom. ⟨hal-02968089⟩
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