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Fit for Marketing: On Respondents' Performance as Consumers in Focus Groups

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https://hal-utt.archives-ouvertes.fr/hal-02968089
Contributor : Jean-Baptiste Vu Van <>
Submitted on : Thursday, October 15, 2020 - 1:46:21 PM
Last modification on : Saturday, October 17, 2020 - 3:09:39 AM

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  • HAL Id : hal-02968089, version 1

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Gérald Gaglio, Catherine Grandclément. Fit for Marketing: On Respondents' Performance as Consumers in Focus Groups. European Association for Consumer Research Conference, Jun 2010, Londres, United Kingdom. ⟨hal-02968089⟩

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