Fit for Marketing: On Respondents' Performance as Consumers in Focus Groups

Gérald Gaglio (1) , Catherine Grandclément (2)

1 Tech-CICO - TECHnologies pour la Coopération, l’Interaction et les COnnaissances dans les collectifs
2 CSI i3 - Centre de Sociologie de l'Innovation i3

Domaines: Sciences de l'Homme et Société

Gérald Gaglio, Catherine Grandclément. Fit for Marketing: On Respondents' Performance as Consumers in Focus Groups. European Association for Consumer Research Conference, Jun 2010, Londres, United Kingdom. ⟨hal-02968089⟩