A Persona-based Tool for Capturing and Modeling User Experience in Service Design
Abstract
In software/service systems design and engineering, knowing the users and quantifying/modeling their needs is essential to give them the best possible user experience. As a format to capture and document user experience, the persona has gained popularity among interaction and service designers. A persona provides a comprehensive description of a desired user’s everyday behavior or a story providing a picture of the user interaction and perceptions. However, designers lack tools to effectively capture and manage personas. Such tools would help create personas while ensuring that those personas are effective and usable descriptions of the potential user audience. In this paper, we propose a tool, UX Modeler, whose purpose is twofold. First, to service end users it is an online community to share experiences. To designers, it is a design platform to create and continuously improve personas related to a large variety of services.