Skip to Main content Skip to Navigation
Journal articles

L'improbable pérennité des journaux internes

Abstract : There are several arguments, such as costs or the lack of interest by employees, for stopping paper editions of inhouse newsletters. Nonetheless, the latter are still being printed. A survey of “communicators” inside big firms serves to analyze the reasons for this improbable durability. After describing their origins, it is shown how company newsletters present an “organizational order” that, approved by top executives, makes up for the lack of directions given to “communicators”. Three exploratory hypotheses are formulated. The company newsletter: a) simulates control in ever less stable contexts; b) seeks to provide evidence of an apparent harmony between words and deeds; and c) reinforces prevailing beliefs about social bonds and the acceptance of change.
Document type :
Journal articles
Complete list of metadatas

https://hal-utt.archives-ouvertes.fr/hal-02921651
Contributor : Daniel Gavrysiak <>
Submitted on : Tuesday, August 25, 2020 - 1:54:09 PM
Last modification on : Thursday, August 27, 2020 - 3:15:00 AM

Identifiers

Citation

Gérald Gaglio, Olivia Foli. L'improbable pérennité des journaux internes. Gérer et Comprendre. Annales des Mines, Les Annales des Mines, 2012, 110 (4), pp.6. ⟨10.3917/geco.110.0006⟩. ⟨hal-02921651⟩

Share

Metrics

Record views

20